“This is the soundtrack for a new era in the NHL for the next seven years.” Younger Audience Targeted “We’re in partnership with the NHL to provide and curate production music for every aspect of the NHL’s operations, from television broadcasts to the music that fans hear in the arenas, to the commercials each team creates in its individual markets,” says Matthew Gutknecht, director, sports entertainment, APM Music. Repetitive tasks automatedĪt such a large company as Universal Production Music, there’s no end to processes that can be and should be automated.APM Music’s Matthew Gutknecht: “This is the soundtrack for a new era in the NHL.” Every member of the team now has access to a shared collaboration list with everything necessary at hand. According to Universal Production Music, this change saved the studio’s producers days and even weeks of back and forth. It means that the manager no longer has to request to submit the content or constantly refer to a self-made list. This simple solution made the entire process of finalization much faster and allowed all the participants to synchronize their tasks within one list. In other words, the team can now view the entire progress, the percentage of files added. Pibox solved this challenge by placing checklists directly into the file system. It’s critical to keep content structured and placed in corresponding folders because the team needs to see how the end result fits the initial inquiry. “The nature of the platform allows for easy collaboration with users who aren’t Pibox users and signing up is a breeze!” All data compiled into deliverablesįinalizing and submitting all the files in the right order is the ending point of each production process at Universal Production Music. In addition to these improvements to the production process, the new system was very easy to learn and master, allowing Universal to spend less time training new employees and get down to business. Moreover, Universal Production Music let other creative departments, such as Marketing, pilot Pibox, enabling them to work on their projects without any communication setbacks. It became a perfect addition to chat, allowing the composers to break every track down, second by second, leaving notes and suggestions for everyone to see. To ensure that Universal Production Music enjoys top-notch communication between managers and composers, Pibox created a separate channel for each track and equipped it with options to comment and provide instant feedback. Additionally, all files were transferred and structured within the service, allowing to considerably reduce upload and download time. With Pibox, Universal is able to monitor every stage of production step-by-step, locate issues, and nip them in the bud by immediately bringing them up for discussion via communication channels. So, implementing necessary features, making the entire workflow fully visible and comprehensible was a simple, almost intuitive process. Pibox was initially designed to be a combination of a communication service, a review platform, cloud storage, and a data gatherer. That meant hours of switching between different channels, not to mention the subscription fees.
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